Online Casino Marketing Ideas

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10 Tips for Stellar Casino Service

The ideas that casino employees can use to improve customer service are limited only by their enthusiasm and their imagination. Any given week or day doesn’t have to be devoted to improving a particular aspect of guest service. An effective customer service approach can come from a mixture of ideas.

Marketing automation provides a solution for effective and efficient casino marketing. By implementing marketing automation into your casino promotion ideas, you open the door to powerful and instant communication with all your regulars. Here are a few casino marketing ideas to take advantage of marketing automation for casinos. There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here is a list of 101 small business marketing ideas to get you thinking about all of the different ways you can promote your business.

Following are customer service tips that will help casino employees improve the experience their guests have when they walk through the door.

Tip No. 1. Greet your regulars by name. It’s impressive when casino employees remember a guest’s name because they realize they have been singled out from hundreds of other customers.

Tip No. 2. Smile while working and interacting with guests. People want to stay and play at a happy, fun casino. It’s up to you to create an environment of smiling.

Tip No. 3. Look guests in the eye. Make an impression by making eye contact with guests. And be sure to have a cheerful look in your eye.

Tip No. 4. Listen when guests talk. Listening shows you care. Listening also improves communication between you and your guests and good communication is essential to providing guests with the service they desire.

Tip No. 5. Be aware of your nonverbal communication. Nonverbal communication that conveys a negative impression includes slouching, yawning, appearing angry, appearing bored and having a “whatever” attitude. Nonverbal communication that conveys a positive impression includes smiling, looking approachable, being alert and showing pride in your job.

Tip No. 6. Have a positive attitude. Guests know whether a property’s employees have a good or bad attitude and they react to what they sense. Always start the day with a positive attitude. Create a bright attitude by listening to upbeat music, exercising in the morning, playing with your children or pets and avoiding stressful situations whenever possible. Maintaining a positive attitude is one simple technique for creating top-notch customer service that will set your casino apart from the competition.

Tip No. 7. Do something special for your guests. That will always make them and you feel better. This simple technique makes each guest feel like he or she is the most important person on the property that day.

Tip No. 8. Be proactive for guests. Think for guests so they don’t have to think for themselves. The assistance you provide will be appreciated and recognized. Being proactive could be as simple as wiping up a spill or giving a guest the inside track on what’s great at the restaurant. Lost guests offer a perfect opportunity. They may be looking for a restroom, the buffet or a way to get downstairs. Whenever guests are lost, you have a chance to lend a hand and make them feel special. Instead of telling the guest where the restroom or buffet is located, take the extra minute and walk them to it. This makes a lasting impression. Being proactive makes guests feel their welfare is always foremost in your mind as you go about your job.

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Tip No. 9. Take a lesson out of the Disney handbook. Cleanliness is an integral part of customer service. Therefore, you must keep the property clean and sparkling. If your guests have a good experience but the casino is dirty, it will be difficult to get them to come back. Dirt and grime are a real turn-off for your customers. You don’t want that to be the one thing they remember about your casino. Not many people get up in the morning and say, “Let’s go over to that dirty casino.”

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Tip No. 10. Leave your ego at home. That means you should forget about whatever title you have at work. Everyone who works at a casino is in the guest service business. Employee titles are meaningless. Each employee must view guests as an opportunity to make a lasting positive impression.

Martin R. Baird
Robinson & Associates, Inc.
www.advocateindex.com
www.advocatedevelopmentsystem.com
www.casinocustomerservice.com
mbaird@advocateindex.com
480-991-6420

As an engine for driving customer engagement, referrals and service response, the various social platforms available today allow casinos to reach out to current customers, entice new ones and spread messages virally through the power of social shares. We examine 7 ways that you can use social marketing to draw a winning hand for your casino.

#1: Social Networking

Social media for casino marketing in theory is quite simple—we take your existing content in the form of events, promotions and tournaments and seed it out to the virtual world where the fans do the rest.

Take, for example, monthly tournaments, drawings or prizes. Outside of email sends and direct mailers, how often have your customers complained that they didn't receive notification of the latest poker bonus codes or announcement to join the Keno Club? With popular social networks such as Facebook and Google+, and micro-sites such as Twitter, you can quickly and easily blast unlimited updates up until the date of the event as reminders to drop by for a visit. Get involved in the conversation!

#2: Event Marketing

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For many casinos, entertainment and events are a loss leader to bring new players in to experience the casino. While this is true, ticket sales are still a good indicator of ROI on social media. To drive traffic to your ticket vendor’s page, we recommend using targeted landing pages that speak to the event, provide a way to RSVP or let others know you're coming, and buy tickets directly through a simple submission form. If fans have questions about the event, they can quickly call the casino for more information. All this is, of course, tracked and monitored for conversion optimization.

#3: Mobile Marketing

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Speaking of landing pages, in a generation that is continually getting more and more mobile, it is now necessary to consider mobile landing pages and websites in your casino marketing plans. If your website isn't mobile-friendly, you are missing out on 10% of mobile browsers who search for information using their iPhones, Droids and Smartphones.

#4: Promotions

Contests, sweepstakes, giveaways, whatever you want to call it, we can now do it all online. Promotions are powerful ways to grow and engage your audience on Facebook, Twitter and more. It’s a known fact that running a contest or sweepstakes can help struggling brands capture new fans and drive sales. You can even promote user-generated content through photo, video or essay sharing contests! Generate buzz, capture player information and monetize your fans with applications that can be shared across your website, landing pages and social networks.

#5: Blog

Why Blog, you ask? Why not! Think of all the wonderful amenities your casino provides outside of gaming, which can be crafted into Blog-worthy content.

Blogs are a great platform for improving SEO rankings, too. Search engines will attribute importance to certain keywords based on the semantic outline of a webpage’s content, and a blog can be easily engineered to emphasize important keywords to create link bait and to increase referral traffic via authority ranking.

With a blog, you can also write about the latest entertainment news, social entertainment events and general schedule of events for your casino.

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#6: Ads

Today’s gamers appreciate marketing that is non-invasive, non-interruptive and valuable to their online experience. Whether that is a fun and timely mobile app, a targeted event or a personalized viral video, the message has to resonate with this audience.

Facebook Ads are a great option to reach this demographic using a quick and easy format that does not crowd their Inbox. You can promote your website, Facebook Page, Event and more to build awareness, drive new business and grow your fan base.

Best of all, Facebook Ads offer highly selective targeting, which you can adjust by testing ad copy, image and branding to find the most effective combinations.

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#7: Email Marketing

Direct marketing through email is a quick, efficient and powerful way to communicate openly with your customers. It’s a chance to start a genuine dialog with your target audience with messages that are tailored to his or her own preferences, interests and demographics.

Email also provides the data and analysis possible for refining follow-up sends and prompt different channels of touchpoints depending on whether or not the recipient opened the email in question. You can easily generate top-of-mind awareness, build your casino brand and create a long-lasting relationship with players through email marketing!

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Don't just rely on Lady Luck to get business through your doors. Contact us today if you would like a free social media audit to find the right marketing fit for your casino. Play these cards right and and you can score big!